Aprilis Ventures

Philosophies Strategy Criteria & Process Submit a Plan

There's an old axiom that an investor will take an A team with a B plan, rather than a B team with an A plan. The first thing is great management. Second is the size of the market. Third, we look for sustainable technology with a substantial time-to-market advantage. We know that if it sounds to good to be true, it is.

We only invest in what we fully understand
If we don't get it, and you can't explain it to us, we won't invest in it.

Re-enforce success
We invest in what works, not in what doesn't. Technology advancements do not need to be revolutionary to succeed, they can be evolutionary.

We invest in defensible brands and technologies
We are in this for the long-haul. Hastily crafted, jargon-filled business models jotted onto cocktail napkins by MBA students do not interest us.

There is no bear market for good ideas
Innovation will not pause in the absence of strong capital markets.

The trend is [not always] your friend
We invest in people and technologies we believe in, not necessarily what the market at large holds in vogue.

We like capital efficient investments
We look to invest in companies with the ability to produce unencumbered free-cash flow.